JanSport was started by a couple of hippies (one of whom was named Jan) in their garage in Seattle Washington. Their external frame packs became the backpacking standard and they still make the same exact model they made in the ’70s. The trick of course is to make JanSport seem cool to kids without alienating the serious backpackers. And all that with a nod to their heritage. So we came up with the tag “Get Out While You Can”, which functions as a mantra to both young and old alike.