Honolulu Cookie Company has it all: a great product, great sales, new factory, caring employees. What was missing: a solid brand that reflected their rightful place in the luxury category. And no one responds as well to luxury goods as the Asians that flock to Hawaii, pockets filled with yuan, yen and won. That’s where we came in, repositioning HCC as a smart upscale brand that while making the very best shortbread cookies, also knows that what they really sell is the smile you have on your face as you devour them.