Frontline, PBS’s version of 60 Minutes, airs the kinds of investigative journalism many thought dead. We developed the tagline “Relentless Journalism” for the campaign, which highlighted each week’s show. Given the timeline, we often didn’t get the title of the show, much less any footage, until the day before it aired. So we developed a unique way of working: once we knew the theme, we wrote headlines a couple days prior to getting a rough cut. When Frontline supplied us with the rough cut, I took digital photos of the show on an old black & white TV screen with the idea of getting as gritty and pixelized an image as possible. I then colorized the image blood red to reflect their theme color as well as to capitalize on the most emotional color in the color palette.